The Center for New Cinema (CNC) is a pioneering institution dedicated to advancing cinema as a transformative force in Philippine society. Here, the “New Cinema” signifies Pedagogical Cinema — a way of engaging film not merely as entertainment or art, but as a vital medium of education, cultural exchange, and social reflection.
Grounded in EduSemiotics and its progressive framework, EduCineSemiotics, CNC develops programs that integrate cinema into diverse spaces of learning and cultural growth. Through research and development, film production, consultancy, education, circulation, and its flagship program Cinema for Education, CNC positions film as a generative medium — one that creates knowledge, sparks dialogue, and fosters creativity across classrooms, communities, and institutions.
By cultivating archives, producing films, organizing festivals, and establishing literacy hubs, CNC redefines cinema’s role in society: not only as an aesthetic object, but as a pedagogical tool that shapes cultural memory, public discourse, and civic imagination.
Vision
To establish cinema as a central pedagogical force in Philippine society — a living medium for education, reflection, and cultural transformation.
Mission
To develop and promote New Cinema as Pedagogical Cinema, integrating film into education, cultural practice, and public life. CNC commits to creating high-quality research, productions, consultancies, and programs that harness cinema’s potential to cultivate critical thinking, cultural literacy, and creative engagement.
Goals
- To redefine cinema as a form of pedagogy — linking film practice and film studies with education, culture, and social transformation.
- To create and preserve archives of cinematic and cultural resources that support research, education, and production.
- To produce and circulate films that embody cinema’s pedagogical role in representing histories, cultures, and social realities.
- To establish Cinema for Education as CNC’s flagship program, building film literacy hubs, pedagogical collaborations, and a Center for Pedagogical Cinema.
- To generate critical and creative publications that contribute to national and international conversations on cinema and education.
Objectives
- To expand CNC’s archives of documents, research materials, books, and audiovisual works as resources for pedagogy and production.
- To conduct innovative research in film theory, history, political economy, and pedagogy, situating cinema within Philippine and global contexts.
- To produce publications, both print and digital, that disseminate research and pedagogical practices in cinema.
- To offer consultancy in film studies, theory, political economy, and production, guiding filmmakers, educators, and institutions.
- To run workshops, public lectures, and literacy screenings that make cinema accessible as a medium of learning.
- To produce and circulate films and organize festivals that embody cinema’s pedagogical and cultural role.
- To expand CNC’s role as the Center for Pedagogical Cinema, consolidating its programs and partnerships in education, film practice, and cultural innovation.